Welcome to Sansu International Campus
Certificate Courses
Certificate in Marketing Planning
Price: Rs. 6,000
- Duration: 6 Topics × 1 Hour Each (Total 6 Hours)
- Target Group: Entrepreneurs, Small Business Owners, Marketing Professionals, Students
What is Marketing
Sub-topics:
- Definition and importance of marketing
- Marketing vs. selling
- Role of marketing in business growth
- Introduction to the 4Ps (Product, Price, Place, Promotion)
Evolution of Marketing
Sub-topics:
- Traditional marketing vs. modern marketing
- From product-centric to customer-centric approaches
- Digital marketing and social media trends
- Emerging marketing trends (AI, influencer marketing, experiential marketing)
Understanding Customers
Sub-topics:
- Identifying target customers and market segments
- Understanding customer behavior and decision-making
- Customer needs, preferences, and expectations
- Techniques for gathering customer insights (surveys, interviews, analytics)
Promotional Practices
Sub-topics:
- Importance of promotion in marketing
- Types of promotion: advertising, sales promotion, public relations, personal selling
- Digital promotion: social media, email marketing, content marketing
- Measuring effectiveness of promotional activities
What is Branding
Sub-topics:
- Definition and importance of branding
- Building brand identity and positioning
- Brand personality, values, and storytelling
- Case studies of successful brands
How to Set a Marketing Plan for Your Brand
Sub-topics:
- Components of a marketing plan (goals, strategies, tactics)
- Budgeting and resource allocation
- Action plan and timelines
- Monitoring, evaluation, and adjustment strategies
- Interactive lectures with real business examples
- Case studies and group discussions
- Practical exercises: creating mini marketing plans
- Templates and tools for participants to use in their businesses
Certificate in Business Planning
Price: Rs. 7,500
- Duration: 8 Topics × 1 Hour Each (Total 8 Hours)
- Target Group: Entrepreneurs, Managers, Startup Founders, Business Students
How to Generate the Correct Business Idea
Sub-topics:
- Identifying business opportunities
- Problem-solving and need-based ideas
- Creativity techniques (brainstorming, SCAMPER, mind mapping)
- Evaluating feasibility and scalability
Basic Market Research
Sub-topics:
- Importance of market research in planning
- Primary vs. secondary research
- Understanding customer needs and preferences
- Competitor analysis basics
Environmental Analysis for Business
Sub-topics:
- Internal environment analysis (resources, strengths, weaknesses)
- External environment analysis (PESTLE: Political, Economic, Social, Technological, Legal, Environmental)
- SWOT analysis (linking environment to strategy)
- Identifying market trends and business opportunities
Business Goal Setting
Sub-topics:
- Importance of goal setting in business success
- SMART goals framework (Specific, Measurable, Achievable, Relevant, Time-bound)
- Vision and mission statements
- Translating goals into actionable plans
Business Strategies for Continuous Growth
Sub-topics:
- Competitive strategy development
- Product, pricing, promotion, and distribution strategies
- Innovation and diversification strategies
- Sustainability and long-term growth planning
Finance Management
Sub-topics:
- Basics of business finance (revenue, costs, profit)
- Budgeting, forecasting, and cash flow management
- Understanding financial statements
- Cost control and financial decision-making
Human Resource Planning
Sub-topics:
- Staffing requirements and recruitment planning
- Roles and responsibilities allocation
- Employee motivation and retention strategies
- Training and development planning
Control and Monitoring
Sub-topics:
- Key performance indicators (KPIs)
- Business performance tracking tools
- Corrective actions and decision-making
- Continuous improvement practices
Control and Monitoring
- Interactive lectures with real-world examples
- Hands-on exercises (market research, SWOT analysis, goal setting)
- Case studies and group discussions
- Practical tools and templates for participants
Certificate in Modern Selling Techniques
Price: Rs. 6,000
-
This certificate program equips participants with the knowledge, skills, and strategies to excel in the modern sales environment. The course blends practical techniques with professional development, ensuring participants can achieve exceptional sales results.
Course Content / Syllabus:
The Value of Sales
- Understanding the role of sales in business growth
- Sales as the lifeline of any organization
- Building a success-driven sales mindset
Personal Branding Before Sales
- Creating a strong professional identity
- Building trust and credibility with customers
- Using personal image and communication as sales tools
How to Write a Winning Sales Script
- Elements of a persuasive sales script
- Structuring opening, body, and closing statements
- Adapting scripts to different customers and industries
Modern Sales Strategies to Achieve 200%
- Advanced prospecting and lead generation
- Relationship-based and consultative selling
- Leveraging digital platforms and social media for sales growth
Effective Closing Techniques
- Recognizing buying signals
- Different types of closes (assumptive, summary, urgency-based)
- Overcoming last-minute objections with confidence
Control and Monitoring
- Setting measurable sales targets
- Tracking performance and conversion ratios
- Using CRM tools and reports for continuous improvement
By the end of the course, participants will be able to:
- Recognize the strategic importance of sales in business success.
- Build a professional brand that attracts and retains customers.
- Develop and deliver effective sales scripts.
- Apply modern sales techniques to exceed targets.
- Use proven closing strategies to finalize deals.
- Monitor and control sales performance for sustained growth.
Certificate in Research Methodology
Price: Rs. 6,000
-
This course provides a comprehensive foundation in research techniques, guiding students from the basics of research to advanced applications, including the use of AI tools.
Course Content:
What is Research?
- Understanding the purpose, importance, and types of research.
How to Choose a Good Research Topic
- Identifying relevant, feasible, and impactful topics for study.
Introduction (Chapter 1)
- Structuring the opening chapter of a research report.
- Writing problem statements, objectives, and research questions.
Using Literature Review (Chapter 2)
- Collecting, analyzing, and synthesizing existing research.
- Proper referencing and critical evaluation techniques.
Research Design (Chapter 3)
- Exploring qualitative, quantitative, and mixed-methods approaches.
- Selecting appropriate methods, sampling, and data collection techniques.
AI Use for Research
- Leveraging AI tools for literature search, data analysis, and report writing.
- Ethical considerations when using AI in research.
Certificate in Child Psychology
Price: Rs. 7,500
- Duration: 3 Days × 2 Hours = 6 Hours
- Target Group: Preschool & Primary Teachers
1. Fundamentals of Child Psychology (1 Hour)
Sub-topics:
- Introduction to child psychology and its importance for teachers
- Stages of child development (cognitive, emotional, social)
- Key theories: Piaget, Vygotsky, Erikson
- Understanding children’s needs at different ages
2. Brain Development and Functions (1 Hour)
Sub-topics:
- Basics of brain anatomy and development in children
- Critical periods of learning and neuroplasticity
- How the brain influences learning, memory, and behavior
- Role of nutrition, sleep, and environment on brain development
3. Psychological Disorders in Childhood (1 Hour)
Sub-topics:
- Common childhood disorders: ADHD, Autism, Anxiety, Depression
- Early signs and symptoms in classroom settings
- Understanding triggers and risk factors
- Teacher’s role in observation and early intervention
4. Educational Psychology (1 Hour)
Sub-topics:
- Learning theories and their application in classrooms
- Different learning styles: visual, auditory, kinesthetic
- Motivation and engagement strategies for children
- Practical classroom activities to enhance learning
5. Basic Counselling for Children (1 Hour)
Sub-topics:
- Role of teachers in basic counselling
- Listening skills and empathy in classroom interactions
- Techniques for conflict resolution and emotional support
- When and how to refer children to professional counsellors
6. Classroom Behaviour and Emotional Management (1 Hour)
Sub-topics:
- Common classroom behavioral issues and causes
- Positive discipline strategies
- Building emotional intelligence and resilience in children
- Creating a psychologically safe and inclusive classroom environment
- Interactive sessions with real classroom examples
- Role plays, case discussions, and practical tips
- Focus on immediately applicable strategies for teachers
Certificate in Life Mastery & Peak Performance
Price: Rs. 7,500
- Duration: 10 Weeks (1 Chapter per Week)
- Format: Blended learning (workshops, discussions, practical exercises)
- Assessment: Reflection journals, mini-projects, and a final action plan for life mastery.
-
Course Overview:
The Certificate in Life Mastery & Peak Performance is a practical 10-chapter program designed to help learners unlock their true potential, develop a positive and resilient mindset, and master essential life skills for success. Through a blend of psychology, productivity tools, financial literacy, and wellness practices, participants will be empowered to live with clarity, balance, and purpose.
By completing this course, participants will be able to:
- Build daily rituals that energize mind and body.
- Cultivate a powerful positive mental attitude.
- Discover personal passions and align life goals with them.
- Set achievable, meaningful goals with proven frameworks.
- Plan, prioritize, and manage time for maximum productivity.
- Manage personal budgets effectively.
- Understand modern investment basics to grow wealth.
- Continuously upgrade skills for future readiness.
- Stay calm and resilient under pressure.
- Harness the science of sleep for health and high performance.
Morning Rituals for Universal Energy
- Science of early rising
- Breathing, meditation, and visualization techniques
- Building a morning routine for mental clarity & productivity
The Power of Positive Mental Attitude
- Understanding mindset psychology
- Techniques to reframe challenges into opportunities
- Daily practices to sustain positivity
Understanding Your Passion
- Self-discovery frameworks (Ikigai, strengths mapping)
- Aligning passion with career and lifestyle choices
- Overcoming barriers to pursuing passion
How to Set Achievable Goals
- SMART and CLEAR goal-setting models
- Short-term vs. long-term goals
- Tracking progress and staying motivated
Planning Your Day & Managing Time for Peak Productivity
- Time-blocking, prioritization & Eisenhower Matrix
- Digital and analog planning tools
- Building consistency and focus habits
Managing Your Budget
- Basics of personal finance
- Creating and tracking a monthly budget
- Avoiding debt traps & practicing mindful spending
Doubling Your Money with Modern Investment
- Introduction to investments (stocks, mutual funds, real estate, crypto)
- Risk management and diversification
- Long-term vs. short-term wealth growth
Learning New Skills for Continuous Growth
- Importance of lifelong learning
- Fast learning techniques & habit stacking
- Leveraging online platforms and communities
How to Work Under Pressure Without Stress
- Stress management & resilience psychology
- Practical relaxation techniques (mindfulness, grounding)
- Building emotional intelligence in tough situations
The Power of Sleep
- Science of sleep cycles and brain recovery
- Sleep hygiene practices for deep rest
- Sleep as a performance-enhancing tool
Certificate in Digital Marketing
Price: Rs. 7,500
- Duration: 8 Hours
- Format: Interactive lectures + case studies + practical demonstrations
Fundamentals of Marketing (45 min)
- What is marketing?
- Evolution of marketing (traditional → digital)
- Core principles: product, price, place, promotion
- Difference between marketing and sales
Introduction to Digital Marketing (45 min)
- What is digital marketing?
- Importance in the modern business world
- Benefits compared to traditional marketing
- Current trends in digital marketing
Components of Digital Marketing (1 Hour)
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Social Media Marketing (SMM)
- Content Marketing
- Email Marketing
- Influencer Marketing
- Analytics & Measurement
Social Media Marketing Overview (45 min)
- Role of social media in business growth
- Paid vs organic reach
- Targeting the right audience
- Creating engaging content
Facebook Marketing & Ads Manager (1 Hour 30 min)
- Facebook Page setup and optimization
- Types of Facebook ads
- Audience targeting strategies
- Introduction to Meta Ads Manager
- Budgeting & boosting techniques
- Case study/practical demo
YouTube Marketing (45 min)
- Why YouTube is powerful for brands
- Setting up a YouTube channel
- Content types (tutorials, product videos, shorts)
- SEO for YouTube (titles, tags, thumbnails)
- Monetization basics
TikTok & Instagram Marketing (1 Hour)
- TikTok for business (trends, virality, ads)
- Instagram business profile setup
- Content formats: Reels, Stories, Lives
- Influencer collaborations
- Hashtag strategy
LinkedIn Marketing (30 min)
- Personal branding on LinkedIn
- Company pages & content strategies
- LinkedIn Ads (overview)
- Networking for B2B growth
- Recap of all platforms
- Best practices for beginners
- Tools to simplify digital marketing
- Certification & Next Steps
- Fundamentals & Intro (1.5 hrs)
- Components & Social Media Overview (1.75 hrs)
- Facebook & Ads Manager (1.5 hrs)
- YouTube (0.75 hr)
- TikTok + Instagram (1 hr)
- LinkedIn (0.5 hr)
- Wrap-up + Q&A (0.5 hr)