How to Generate the Correct Business Idea
Sub-topics:
Identifying business opportunities
Problem-solving and need-based ideas
Creativity techniques (brainstorming, SCAMPER, mind mapping)
Evaluating feasibility and scalability
Title 2
Basic Market Research
Sub-topics:
Importance of market research in planning
Primary vs. secondary research
Understanding customer needs and preferences
Competitor analysis basics
Title 3
Environmental Analysis for Business
Sub-topics:
Internal environment analysis (resources, strengths, weaknesses)
External environment analysis (PESTLE: Political, Economic, Social, Technological, Legal, Environmental)
SWOT analysis (linking environment to strategy)
Identifying market trends and business opportunities
Title 4
Business Goal Setting
Sub-topics:
Importance of goal setting in business success
SMART goals framework (Specific, Measurable, Achievable, Relevant, Time-bound)
Vision and mission statements
Translating goals into actionable plans
Title 5
Business Strategies for Continuous Growth
Sub-topics:
Competitive strategy development
Product, pricing, promotion, and distribution strategies
Innovation and diversification strategies
Sustainability and long-term growth planning
Title 6
Finance Management
Sub-topics:
Basics of business finance (revenue, costs, profit)
Budgeting, forecasting, and cash flow management
Understanding financial statements
Cost control and financial decision-making
Title 7
Human Resource Planning
Sub-topics:
Staffing requirements and recruitment planning
Roles and responsibilities allocation
Employee motivation and retention strategies
Training and development planning
Title 8
Control and Monitoring
Sub-topics:
Key performance indicators (KPIs)
Business performance tracking tools
Corrective actions and decision-making
Continuous improvement practices
Training Methodology:
Control and Monitoring
Interactive lectures with real-world examples
Hands-on exercises (market research, SWOT analysis, goal setting)
Case studies and group discussions
Practical tools and templates for participants
