Fundamentals of Marketing (45 min)
What is marketing?
Evolution of marketing (traditional → digital)
Core principles: product, price, place, promotion
Difference between marketing and sales
Module 2
Introduction to Digital Marketing (45 min)
What is digital marketing?
Importance in the modern business world
Benefits compared to traditional marketing
Current trends in digital marketing
Module 3
Components of Digital Marketing (1 Hour)
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Social Media Marketing (SMM)
Content Marketing
Email Marketing
Influencer Marketing
Analytics & Measurement
Module 4
Social Media Marketing Overview (45 min)
Role of social media in business growth
Paid vs organic reach
Targeting the right audience
Creating engaging content
Module 5
Facebook Marketing & Ads Manager (1 Hour 30 min)
Facebook Page setup and optimization
Types of Facebook ads
Audience targeting strategies
Introduction to Meta Ads Manager
Budgeting & boosting techniques
Case study/practical demo
Module 6
YouTube Marketing (45 min)
Why YouTube is powerful for brands
Setting up a YouTube channel
Content types (tutorials, product videos, shorts)
SEO for YouTube (titles, tags, thumbnails)
Monetization basics
Module 7
TikTok & Instagram Marketing (1 Hour)
TikTok for business (trends, virality, ads)
Instagram business profile setup
Content formats: Reels, Stories, Lives
Influencer collaborations
Hashtag strategy
Module 8
LinkedIn Marketing (30 min)
Personal branding on LinkedIn
Company pages & content strategies
LinkedIn Ads (overview)
Networking for B2B growth
Wrap-up & Q&A (30 min)
Recap of all platforms
Best practices for beginners
Tools to simplify digital marketing
Certification & Next Steps
