Certificate in Marketing Planning

Categories: Certificate Courses

Wishlist

About Course

Definition and importance of marketing
Marketing vs. selling
Role of marketing in business growth
Introduction to the 4Ps

Course Content

Title 1
What is Marketing Sub-topics: Definition and importance of marketing Marketing vs. selling Role of marketing in business growth Introduction to the 4Ps (Product, Price, Place, Promotion)

Title 2
Evolution of Marketing Sub-topics: Traditional marketing vs. modern marketing From product-centric to customer-centric approaches Digital marketing and social media trends Emerging marketing trends (AI, influencer marketing, experiential marketing)

Title 3
Understanding Customers Sub-topics: Identifying target customers and market segments Understanding customer behavior and decision-making Customer needs, preferences, and expectations Techniques for gathering customer insights (surveys, interviews, analytics)

Title 4
Promotional Practices Sub-topics: Importance of promotion in marketing Types of promotion: advertising, sales promotion, public relations, personal selling Digital promotion: social media, email marketing, content marketing Measuring effectiveness of promotional activities

Title 5
What is Branding Sub-topics: Definition and importance of branding Building brand identity and positioning Brand personality, values, and storytelling Case studies of successful brands

Title 6
How to Set a Marketing Plan for Your Brand Sub-topics: Components of a marketing plan (goals, strategies, tactics) Budgeting and resource allocation Action plan and timelines Monitoring, evaluation, and adjustment strategies

Training Methodology:
Interactive lectures with real business examples Case studies and group discussions Practical exercises: creating mini marketing plans Templates and tools for participants to use in their businesses

Student Ratings & Reviews

No Review Yet

Certificate in Marketing Planning

About Course

What Will You Learn?

Course Content

Title 1
What is Marketing Sub-topics: Definition and importance of marketing Marketing vs. selling Role of marketing in business growth Introduction to the 4Ps (Product, Price, Place, Promotion)

Title 2
Evolution of Marketing Sub-topics: Traditional marketing vs. modern marketing From product-centric to customer-centric approaches Digital marketing and social media trends Emerging marketing trends (AI, influencer marketing, experiential marketing)

Title 3
Understanding Customers Sub-topics: Identifying target customers and market segments Understanding customer behavior and decision-making Customer needs, preferences, and expectations Techniques for gathering customer insights (surveys, interviews, analytics)

Title 4
Promotional Practices Sub-topics: Importance of promotion in marketing Types of promotion: advertising, sales promotion, public relations, personal selling Digital promotion: social media, email marketing, content marketing Measuring effectiveness of promotional activities

Title 5
What is Branding Sub-topics: Definition and importance of branding Building brand identity and positioning Brand personality, values, and storytelling Case studies of successful brands

Title 6
How to Set a Marketing Plan for Your Brand Sub-topics: Components of a marketing plan (goals, strategies, tactics) Budgeting and resource allocation Action plan and timelines Monitoring, evaluation, and adjustment strategies

Training Methodology:
Interactive lectures with real business examples Case studies and group discussions Practical exercises: creating mini marketing plans Templates and tools for participants to use in their businesses

Newsletters

Contacts

Diploma

Links

About Course

What Will You Learn?

Course Content

Title 1 What is Marketing Sub-topics: Definition and importance of marketing Marketing vs. selling Role of marketing in business growth Introduction to the 4Ps (Product, Price, Place, Promotion)

Title 2 Evolution of Marketing Sub-topics: Traditional marketing vs. modern marketing From product-centric to customer-centric approaches Digital marketing and social media trends Emerging marketing trends (AI, influencer marketing, experiential marketing)

Title 3 Understanding Customers Sub-topics: Identifying target customers and market segments Understanding customer behavior and decision-making Customer needs, preferences, and expectations Techniques for gathering customer insights (surveys, interviews, analytics)

Title 4 Promotional Practices Sub-topics: Importance of promotion in marketing Types of promotion: advertising, sales promotion, public relations, personal selling Digital promotion: social media, email marketing, content marketing Measuring effectiveness of promotional activities

Title 5 What is Branding Sub-topics: Definition and importance of branding Building brand identity and positioning Brand personality, values, and storytelling Case studies of successful brands

Title 6 How to Set a Marketing Plan for Your Brand Sub-topics: Components of a marketing plan (goals, strategies, tactics) Budgeting and resource allocation Action plan and timelines Monitoring, evaluation, and adjustment strategies

Training Methodology: Interactive lectures with real business examples Case studies and group discussions Practical exercises: creating mini marketing plans Templates and tools for participants to use in their businesses

Student Ratings & Reviews

Newsletters

Contacts

Diploma

Links

Title 1
What is Marketing Sub-topics: Definition and importance of marketing Marketing vs. selling Role of marketing in business growth Introduction to the 4Ps (Product, Price, Place, Promotion)

Title 2
Evolution of Marketing Sub-topics: Traditional marketing vs. modern marketing From product-centric to customer-centric approaches Digital marketing and social media trends Emerging marketing trends (AI, influencer marketing, experiential marketing)

Title 3
Understanding Customers Sub-topics: Identifying target customers and market segments Understanding customer behavior and decision-making Customer needs, preferences, and expectations Techniques for gathering customer insights (surveys, interviews, analytics)

Title 4
Promotional Practices Sub-topics: Importance of promotion in marketing Types of promotion: advertising, sales promotion, public relations, personal selling Digital promotion: social media, email marketing, content marketing Measuring effectiveness of promotional activities

Title 5
What is Branding Sub-topics: Definition and importance of branding Building brand identity and positioning Brand personality, values, and storytelling Case studies of successful brands

Title 6
How to Set a Marketing Plan for Your Brand Sub-topics: Components of a marketing plan (goals, strategies, tactics) Budgeting and resource allocation Action plan and timelines Monitoring, evaluation, and adjustment strategies

Training Methodology:
Interactive lectures with real business examples Case studies and group discussions Practical exercises: creating mini marketing plans Templates and tools for participants to use in their businesses